Hello

My name is Kaitlin.

I’m an Art Director and Graphic Designer from Connecticut who loves mutts and growing things (mostly brands but also one very cool kid and lots of flowers). My background in art and advertising has allowed me to help my clients connect with their audiences and solve challenges through not only beautiful design that reaches people on a personal level, but strategic planning that creates long-term sustainability for organizations. Design doesn’t work if its impact is fleeting and I love helping brands find meaningful connection with their customers on a deeper level.

I’d love to grab coffee and chat about growing your brand (or flowers).

 

Naturally attracted to great work.

There are lots of fancy terms thrown around as to what makes one designer or agency better than the other.

Mine are not so fancy, but these “philosophies,” will help you better understand who I am and the kind of thinking I can bring to your organization’s challenges.

Leap and the net shall appear

Coming from a family who considers this their motto has allowed me to be confident jumping into the unknown. And being in business means you can’t be afraid to be bold and take smart risks. So when clients says, “You’re always there with me, ready to jump out of a plane towards the next big idea” I take it as a compliment.

Channeling my inner Steve Jobs

I’m a product of the Apple generation: Simplicity in your creative and messaging continues to reduce noise and builds trust. My focus on a user’s experience with a brand relies heavily on that connection as humans with unmet needs and not just numbers or thoughtless prompts in the latest AI search bar.

Shapes yes, numbers no

From a young age, my brain has gravitated spatially towards pictures and design. It allows me to think differently for my clients but much to the dismay of Mrs. Clayton in the 5th grade, it doesn’t leave much room for being good at math. So if we grab lunch, please don’t ask me to calculate the tip.

 

What exactly is a

Waxwing?


As you might have guessed by now, a waxwing is a kind of bird. There are two kinds native to North America, both survive mostly on fruit. Here in New England we typically see them in the wintertime feeding on trees with leftover berries. And, as their name suggests, they have little deposits of red wax on the tips of their wing feathers.

So what about this little masked bird made me say, “That’s the perfect name for a business”? It’s simple. Waxwings have always brought me luck. Whether it was a tree full of them when we bought our house or seeing one in the shrubs while I was making the decision to start my own business, they are always there with a sign to “go for it” - and so I did.

 

Say hello!

If you made it this far, and you weren’t scared about whole ‘calculating the tip’ thing, then you are my kind of people.

I look forward to connecting with you.

Or, if you still have some questions, you can always dive into our FAQs.